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Billed by the software giant as its first industry-specific cloud product, the newly-launched platform is also aimed at enhancing patient engagement, improving provider communication and boosting analytics.

The health system has experienced a 35% increase in organic traffic to its Find a Doctor search option – and has gained top search engine ranking and self-scheduling wins.

The combined group will create the first integrated platform connecting patients, healthcare providers and healthcare information systems.

“One of the most apparent shifts we’ve seen is how COVID-19 is spurring the move to virtual care,” said Caroline Clarke, Executive Vice President and Market Leader, Philips ASEAN Pacific.

Known as the GCC’s largest laboratory operator, its fully functional field lab at Sharjah Expo Center is run by a team of ten, and is operational 24 hours a day, seven days a week.

Smiling Mind has said that it has seen unprecedented growth across its digital resources over recent months.