Neil Versel

Some healthcare organizations use homegrown tracking technologies to avoid third-party disclosures of protected information, but all have to understand if their practices comply with applicable privacy laws, says Betsy Hodge, partner at Akerman.

In a complaint filed in federal court in Texas, the hospital group says enforcement of the Office for Civil Rights' regs on pixel tracking tools would disrupt the "balance that HIPAA and its regulations strike between privacy and information-sharing."